The Ayala Way Vol. 4 No. 103
Strength, Reliability, Endearment: Globe Cements Mobile Leadership
The Globe Group has once again demonstrated its unparalleled commitment to excellence, innovation, and customer satisfaction with a series of remarkable recognitions and achievements that solidify its position as the undisputed leader in the mobile industry.
Globe remains the undisputed leader in mobile, retaining supremacy in mobile revenue market share at 54.6 percent as of June 2023, its highest since the pandemic. This sustains Globe’s incumbency for nearly seven years, since it overtook its competition in late 2016. Cementing its network supremacy, Globe has been honored as the Most Reliable Mobile Network in the Philippines for five consecutive quarters by Ookla®, the global leader in internet testing and analysis.
These recognitions are a testament to our dedication to our customers and our commitment to pushing the boundaries of the telecommunications industry. We are humbled by these honors and remain steadfast in our mission to provide unparalleled service, value, and convenience.
ERNEST L. CU
Globe Group President and CEO
The company has also been named the Philippines' strongest brand by Brand Finance, with an impressive AAA brand strength rating and a brand value of $2.028 billion. Similarly, PUBLiCUS Asia’s PAHAYAG 2023–Q2 survey named Globe's core telco brand and its affiliate GCash as leaders in their respective categories, with dominant endearment ratings.
Meanwhile, Globe's commitment to climate action has been recognized by the Financial Times and global market research firm Statista as one of Asia Pacific’s Climate Leaders for two consecutive years. This honor is a testament to Globe's energy-efficient technologies and green network operations, reflecting the company's active role in reducing its greenhouse gas emissions.
Reinforcing all its accolades, Globe won four out of six categories in the Consumer Choice Awards by Standard Insights. These awards for Best Network Reliability, Best Prices & Offers, Best Branding & Marketing, and Most Sustainability-Driven Network are a testament to the company's dedication to quality service, innovation, and creating a more sustainable future for all.
About the author
Knowledge Management (1)
AC Knowledge Management is responsible for enterprise content management, archives management, and the development of knowledge products and services in Ayala. KM produces books on corporate history and business developments and publishes the groupwide internal communications channel, The Ayala Way.