Building a Nationwide ‘Brigada’ of Volunteers

AFI Vice Chairman and Ayala Chief Sustainability and Risk Officer Jaime Z. Urquijo with Ayala group employees at the #BrigadangAyala volunteer event held on February 24 at Ayala Malls Manila Bay

To kick off a yearlong series of volunteer activities, the Ayala group gathered more than 300 employees at Ayala Malls Manila Bay on February 24, to pack 5,500 emergency survival kits for families living in vulnerable communities. The survival kits, donated by Liquide International Corporation, will be distributed to communities in Luzon, Visayas, and Mindanao through partner institutions.

The activity was one of several volunteer events organized by Ayala Foundation under its #BrigadangAyala Corporate Citizenship and Volunteerism program, which seeks to harness Ayala’s 65,000-strong workforce as a force for good. It also served as an opportunity for Ayala to reaffirm its commitment to nation building, an integral part of the conglomerate’s culture throughout its 190-year history.

Said AFI Vice Chairman and Ayala Chief Sustainability and Risk Officer Jaime Z. Urquijo: “Our purpose of building businesses that enable people to thrive has not only been a guiding light in why and how we do business. It has also ensured that we are able to attract colleagues across the group with a strong calling to make a difference in the lives of Filipinos.”

The #BrigadangAyala Corporate Citizenship and Volunteerism program also seeks to strengthen a culture of malasakit or concern for others within the group. AFI will provide volunteer opportunities in healthcare, education, financial literacy, and the environment during the program’s first year.

Ayala group employees who would like to know about upcoming volunteer activities may sign up at Ayala Corporate Citizenship and Volunteer Program (volunteermark.com)