AdSpark is First in the World for Generative Response Ads

The Globe Group has pioneered the use of Generative Response Ads through Brave Connective unit AdSpark.

At Brave Connective, we are committed to bringing brands closer to their customers by redefining how they engage in the digital space. With Generative Response Ads, we’re empowering brands to connect in a more meaningful and interactive way, creating experiences that resonate. This innovation not only supports our mission but also introduces a powerful tool for businesses to engage, build trust, and drive growth.

NIKKO ACOSTA
Brave Connective Holdings, Inc.
Group President and CEO

GMS, the AI-driven communications solutions company for global enterprises and mobile network operators, has rolled out Generative Response Ads, a disruptive innovation that enables consumers to engage in real-time conversations directly within ad spaces. This format creates new opportunities to deepen engagement with customers and improve client experience, as ads evolve beyond static displays to allow dynamic, two-way dialogues.

In a world's first, the Swiss-based company launched this groundbreaking technology with AdSpark, a company under Brave Connective, the adtech firm of Globe.

First to use the innovative ad format is Globe Platinum, the company’s premium postpaid mobile service. This offering will not only generate new revenue opportunities but also reshape how brands connect with their audiences, setting a new standard for engagement in the digital landscape.

This next-generation advertising format leverages advanced AI, enabling consumers to use natural language dialogue directly within an ad space—essentially “talking” with an ad. Unlike traditional scripted chatbots, these interactions flow naturally, providing relevant answers in real time and streamlining the customer journey, often reducing the clicks needed for conversion. Each ad is powered by AI that “knows” the brand, delivering tailored responses that reflect the brand’s voice and product details. All interactions are anonymized to protect user privacy.

This solution not only allows brands to connect instantly with their audiences but also introduces new opportunities across the ecosystem, including potential new revenue streams for publishers and a forward-looking format for agencies.

To learn more about AdSpark and Brave Connective, go to https://braveconnective.ph. To know more about GMS, visit http://www.gms.net.