The Ayala Way Vol. 4 No. 111

A Fresh Look for Kia Dasmariñas

Kia Philippines President Toti Zara, Vice Mayor Raul Rex Mangubat, AC Motors CEO Jaime Alfonso Zobel de Ayala, Gateway Group EVP Michael Goho, Kia Philippines COO Brian Buendia, and Gateway Group President Raymund Basubas officially open the refreshed Kia Dasmariñas dealership.

Kia Philippines President Toti Zara, Vice Mayor Raul Rex Mangubat, AC Motors CEO Jaime Alfonso Zobel de Ayala, Gateway Group EVP Michael Goho, Kia Philippines COO Brian Buendia, and Gateway Group President Raymund Basubas officially open the refreshed Kia Dasmariñas dealership.

Kia Philippines recently inaugurated its refreshed dealership located in Dasmariñas, Cavite. Proudly displaying the Kia brand with a revamped interior design aesthetic, Kia Dasmariñas, under the Gateway Group, promises to deliver unmatched service to customers.

Strategically located at No. 93 Emilio Aguinaldo Highway, Kia Dasmariñas will enhance the Kia ownership journey by offering next-level service with its convenient location and comfortable facilities. The dealership covers roughly 1,200 sqm, and has five work bays, a four- to five-car showroom, and dedicated car wash and tinting areas.

We are confident that this new dealership will be a significant contributor to the entire dealer network to make Kia a major sales driver in the local automotive industry. We are excited to bring the Kia experience closer to our loyal customers.

Toti Zara
Kia Philippines President
We are excited to strengthen Kia's presence in the province of Cavite. It is with partners such as Gateway that we see an optimistic future for our brand. The level of commitment and confidence in Kia is evident with our partners, and we are certain that together, Kia will be the top-of-mind choice of Caviteños.

Jaime Alfonso Zobel de Ayala
AC Motors CEO

The new design of Kia showrooms is distinguished by customer-friendly spaces in wood tones that create “a whole new experience in the journey of purchasing a car.”

About the author

Knowledge Management (1)

AC Knowledge Management is responsible for enterprise content management, archives management, and the development of knowledge products and services in Ayala. KM produces books on corporate history and business developments and publishes the groupwide internal communications channel, The Ayala Way.